Fourth Wall Drive-In is a retro drive-in theater built for the modern audience. The logo takes inspiration from retro design with its use of shapes and color. The main font is a modern take on vintage typography while the secondary font is art-deco style. This combination leads to strong and eye-catching design. The primary logo explores shapes and typography as an homage to the vintage design era with contemporary colors.
A secondary logo and pattern was created to build brand awareness. The secondary logo incorporates iconography associated with the movie industry- camera and film. The stars incorporate the nighttime appeal of drive-in theaters. The typography from the primary logo is carried over into the secondary logo and the overall composition provides hierarchy within the logo while exploring an alternative layout. A pattern that accompanies the branding takes the elements from the secondary logo organized in an artistic manner. By changing the direction of the film reel and resizing the elements, the pattern invites movement and plays with proportion and scale.
