DESIGN OBJECTIVE:
A citrus hand squeezer was graphically reduced as the logo mark for Lemon H2O. The lemon drops add movement throughout the full logo lockup. Lemon H2O is branded as a modern wellness drink for individuals on the go. The colors of the logo are the 2021 Pantone Colors of the Year: Illuminating and Cool Gray 7 accompanied by a light yellow and jade green for variation in the color palette. The typeface chosen is a geometric font with varying stroke weights. The expansion of the brand includes creating digital marketing assets for social media and a magazine ad for print marketing efforts. The magazine ad was translated to Spanish with the same elements.
